Nike | Tech Fleece
Nike Tech took over Milan, blurring the lines between performance and fashion. Breakdancers and ballet artists shared unexpected stages, an orchestra played in full Tech Fleece, and Nike Store Loreto became the epicenter of the Antinight pre-party. Styled by God Will Save Us, the event fused hip-hop, ballet-core, and street energy creating the set-up for the Campaign. “Break Dance Rules” won bronze at the 2023 Epica Awards for Advertising Photography—an epic win judged by press from over 60 countries.
Strategy, Creative Concept and Production, ADV Campaign, Social, Event Design.